Second Life shocker: Avatars betray our true selves to marketers

Photo: Mauro Monti/Flickr CC

You might think that each time you inhabit your World of Warcraft character, or Second Life avatar, you are escaping reality and being creative.

Truth is, you are doing neither.

By looking at an avatar’s physical characteristics, researchers now say, marketers “can form accurate personality impressions about targets.”

(“Targets,” in case you were wondering, are those individuals being targeted to receive advertising messages.)

From an announcement:

The findings support the premise that real-life companies that intend to expand to virtual worlds can use member avatars as a proxy for member personality and lifestyles. As a future research direction, avatars and other consumer-generated media could be used as the basis for targeting and segmentation of online consumers.

via Avatars as information: Perception of consumers based on their avatars in virtual worlds. Jean-François Bélisle. 2010; Psychology and Marketing – Wiley InterScience.

Stuck in your online routines? Give this "drug" a shot

Your avatar might be a candidate for a psychotropic drug designed to treat Wanderlust Deficit Disorder — in other words, Internet addiction.

The drug, Virta-Flaneurazine (virtaflaneurazine.wordpress.com) is actually a bit of downloadable code that causes Second Life avatars to rapidly and uncontrollably teleport from one Second Life location to the next and to walk and fly in circles.

The idea is to get people thinking about how much time they spend stuck in the same old places, in-world and out.

via Stuck in your online routines? Give this a shot – The Boston Globe.

Galactica actual: MMO version of hit sci-fi series due this winter

I have seen nothing about Battlestar Galactica Online (Winter, 2010) to suggest players will be able to build a trusting relationship with Laura Roslin, for example, by acquiring the hallucinogenic anticancer drug, chamala, for the dying president of the Colonies.

Like in “Star Trek’’ and other great sci-fi series, the storylines in “Battlestar Galactica’’ are allegories for the headline issues of our day. Its characters grapple mightily with conflicting personal loyalties, religious fanaticism, and terrorism.

But I am beginning to suspect that MMO players are a different breed altogether from fans of the best-written shows in science fiction, and that the former require very little in the way of story to become engaged in a game.

via MMOs: For fans of Adama and browser-based games, this fall it’s Galactica – The Boston Globe.

ViewSonic: immersive 3D under $1,000

From my Boston Globe column this week…

“I expect that ViewSonic’s PJD5352 projector (about $749) (www.viewsonic.com/products) and its PGD-150 Active Stereographic 3-D shutter glasses ($99) will be a hit not only with engineers and industrial designers, but with new-media professionals and artists, for whom expensive, high-maintenance, 3-DVR “caves,’’ with their Linux servers and projectors and IR tracking hardware, might be impractical.”

via Processing power, OLED touch screen shine on Incredible – The Boston Globe.

Singularity watch: US Airmen to serve in parallel universe

Now in Second Life. Photo: US National Guard

The US Air Force, which already owns 12 regions in the virtual world, Second Life, now plans to give each new recruit a duplicate copy of himself to manage for the rest of his career.

The Airman in the first run of a proposed, permanent shift by the US military into virtual reality, will be assigned to a base that matches the one he has outside of Linden Lab’s servers, almost exactly.

The Airman’s avatar, meanwhile, will have a face that crinkles with age. His avatar will also rack up kills, and receive medals, in parallel with his real world rewards.

From a story about the proposal:

“This would take place in simulated worlds that mirror the service’s actual facilities. ‘Everyone who comes into the Air Force will be given an avatar, and that avatar travels with them, grows with them, changes appearance with them,’ said Larry Clemons, of the Air Education and Training Command. ‘It will provide them a history of where they’ve been and a notion of where they’re going.’”

The experiment also reiterates the US military’s commitment to mastering virtual reality — after most people are unable to distinguish between their first and second lives.

That’s what will happen in the Singularity, a forthcoming period of advanced technological development, in which genetics, nanotechnology and robotics converge, and humans achieve immortality.

The Singularity has been explored and described by Ray Kurzweil and others in the transhuman movement.

And only two years ago, the US Army attempted to define what it might mean to be a leader in the Singularity.

via Airmen to Live Out Their Careers In Cyberspace.

Second Life: It's not just for sex, anymore

Nothing to see, here. Photo: Akasuki Redstar/Flickr CC

At least that’s the Linden Lab line.

Linden CEO, Mark Kingdon, says you shouldn”t trust your lying eyes, when it appears that the highest number of users are hanging around the naughtiest places

He blames the grid’s layout:

When asked to explain why the adult areas appeared to be much busier than the rest of the map, Kingdon said it was down to the unusual geography of the Second Life map. “Second Life is a fascinating construct. There are mainland areas like [the adult continent] Zindra, where there’s large contiguous land masses and that isn’t actually the majority of land in Second Life.

via PC Pro

Father of the internet to seed space with ubicomp

The father of the internet, Vint Cerf, talks “internet of things” and transhumanism with a New Zealand newspaper:

Vint Cerf, vice-president and “chief internet evangelist” of tech giant Google, foresees the introduction of internet capability to existing neural interface technology such as cochlear implants, allowing, as an example, web radio played direct from computer to brain.

via Google ‘evangelist’ sees web, brain implant link | Stuff.co.nz.

But the coolest/scariest thing Cerf mentions in the interview, is a plan to bring the internet to space:

He is also involved in work to send internet infrastructure into space to create “a communications backbone between space-faring nations”.

The Sunday Star Times piece reads like a blueprint for the implementation of one of Ray Kurzweil’s vision for the Singularity: our consciousnesses, downloaded to self-replicating nanorobots (for infinite backups), and cast into space.

CDC dumps $1.6 million into virtual worlds

Photo: CC/Bryan Fenstermacher

In her head, she's already there. Photo: CC/Bryan Fenstermacher

[That's a lot of Lindens]

I can’t even ride a bicycle in Second Life without my avatar getting stuck in motion, before peddling madly into the ocean. (I know, clear my cache.)

But it is possible that less rickety virtual worlds will be useful places in which to coordinate a response to some calamity.

Researchers at the University of Illinois at Chicago School of Public Health are conducting a study to determine if collaborative virtual environments improve public health preparedness and response planning.

The study is funded by a $1.6 million grant from the U.S. Centers for Disease Control and Prevention.

The project will use Second Life, a Web-based virtual world in which users move and interact in simulated 3-D spaces, to train public health workers in emergency preparedness.

via UIC evaluates ‘virtual world’ training for public health emergencies.

When reality isn't good enough…

…there’s always augmented reality:

Augmented reality: Headgear is an issue. Photo: CC/Régis Gaidot

Augmented reality: Headgear is an issue. Photo: CC/Régis Gaidot

There’s another dimension present, everywhere we go, that a growing number of technologists are working to uncover. These people aren’t talking about theoretical physics or a magical world of fairies and gnomes – they’re talking about information that could offer more context to traditionally physical lived experience. Augmented Reality (AR) is the phrase being used and this practice of making layers of data available on top of real world experiences could be a big one soon.

via Augmented Reality: Here’s Our Wishlist of Apps, What’s On Yours?.

Actually, there may be another dimension present, but that isn’t what the technologists are uncovering. Rather, they are helping to impose someone else’s messages onto what we experience through our eyes and ears.

New orifices satisfy urges, virtually

Absence makes the heart grow fonder, but the Modern Man needs to get his rocks off now.

A new wave of prototypes and gadget concepts is about to make virtual sex more realistic for those who can’t handle the real thing, or whose imaginations — deadening by years of internet porn exposure — are running dry.

An example:

The KissPhone is designed for remote kissing. It has a mouth which you kiss – it subsequently measures the pressure, percussion speed, temperature, and sucking force of your mouth, transmits those same parameters to the remote user’s Kissphone where it recreates your kiss for your teleparamour.

via The KissPhone for remote kissing.

The devices are part of the niche technology called teledildonics, a hellish marriage (straight out of a David Cronenberg flick) of sex toys and wireless internet connections.

Try not to look. Photo: CC/Pedja PUSELJA

The pushers of teledildonics, by the way, are easy to spot: Try looking for the busty gal with the “sex positive” blog, who favors t-shirts with clever, internet-savvy slogans.