More mainstream focus on the impending pot legalization story. In this case, Village Voice Media’s Toke of the Town picks up on an NPR report. — MB
I interviewed a California medical marijuana producer a year ago, and he was already stressing about legalization. (Like many licensed to grow medical marijuana in the state, he also sells pot to non-medical clients.)
“I want to get out of the business before it becomes fully legal,” he said.
But since then, the same grower has started mulling new angles for his business. One is branding: He and a close relative hope to become the Mondavi brothers of weed. He noted in a subsequent interview the allure of small batch beers, and reckoned that pot growers can take a similar approach to marketing their product.
Marijuana growers could compete against the likes of Altria by emphasizing their organic growing methods, for example, or that they are local producers.
The context:
“Greater supply, more competition, and especially the prospect of legalized marijuana — with the issue enjoying majority support and slated to appear on November’s ballot in California — is exerting downward pressure on pot prices…”
via Toke of the Town – Low Pot Prices Create Panic; We Should All Have Such Problems.










