Rules nothing. Photo: Ed Yourdon/Flickr CC
Given that Verizon allowed the NSA to secretly tap millions of calls in the past decade, it’s stunning to see the company selling surveillance as sexy and empowering.
I am referring, of course, to Verizon’s new “Rule the Air” campaign.
In what might pass for a scenes from a remake of John Carpenter’s “They Live,” Verizon’s ads have buildings, a parking meter and other objects flowering into antennae that stalk cell phone-wielding models.
One blogger (excerpt and link below), notes the disturbing surveillance theme in “Rule the Air.”
But it is not enough to say that “Rule the Air” is Orwellian, just because it evokes a surveillance state nightmare. (Invariably, when people say, “Orwellian,” they are referring to “1984.”)
Even more insidious, and Orwellian, is the ad campaign’s vague and contradictory slogan. (Orwell warns of the perils of using imprecise language in his 1946 essay, “Politics and the English Language.”)
The truth, dear Verizon customers, is that you rule nothing.
Rather, as you can read here, Verizon and the US Federal Communications Commission “rule you.”
If you ask me the whole thing seems a bit Orwellian and the Verizon red coupled with the vintage logo and the tag line, “Rule the air”, strangely evoked old-time war propaganda to me, but the effects are cool—and who doesn’t like the concept of reception everywhere.
via Verizon Sets Out to “Rule the Air”.
