Blackwater, among the most tainted blood-soaked brands out there, is now slapping its pay print logo on pro shops.
The shops are located near military bases along the East Coast.
In an effort to distance themselves from the name which many felt was tainted, Blackwater executives came up with the inert name “Xe” to help revamp their tarnished image. Here we are a little over a year later and although Xe didn’t seem to do much for anyone, it seems that the name Blackwater still has some life in it. Despite negative connotations almost everywhere else, the firm still enjoys a great deal of support from the gun owning public. So it only seems natural that the Blackwater name and iconic bear paw logo would begin to see a resurgence. Poised to open are combination pro shops and indoor ranges in Fayetteville, North Carolina and Salem, Connecticut. What is the significance of these two disparate locations you might ask? Fayetteville should come as no surprise as it is home to Fort Bragg. However, many would not know that Salem is right up the road from the Navy’s submarine force based in Groton, Connecticut.