Folks visiting America’s consumerist mausoleum, the Mall of America, are getting a lesson in dieting from a guy in living in a fish bowl for four weeks:

Scott, “The Human Do.ing,” will live at Mall of America from March 18 – April 16 to model daily physical activity and healthy eating and show how community support is a key factor in maintaining a healthy lifestyle. He will encourage others to join him in getting fit and eating right, thereby involving all of Minnesota in his quest and inspiring others to start their own healthy lifestyle journeys.

via PR Newswire.