Coke's face-match trickery makes suckers of Facebookers

Barr. DavidAll06/Flickr CC

I sure hate what Bob Barr put us through, back when he was leading the effort to impeach Bill Clinton.

But the man makes perfect sense when he’s talking about the privacy threats posed by intrusive, government spy technologies.

Here, Barr reveals the problem with the ungodly mashup of facial recognition software and social media, in Coca Cola “Facial Profiler” campaign:

Coca Cola is a multi-national corporation which means it operates in conjunction with and under the watchful eye of our and other national governments around the globe. Posting a picture on Coke’s website or Facebook may on the surface appear to be a harmless act; but giving a multinational corporation access to a digitized photo of one’s self contributes to the building of a globally accessible database that can be used for facial-recognition cameras and systems. The privacy implications associated with having potentially hundreds of millions of digital pictures from people throughout the world in a database or databases is astounding.

via Facial profiling and Coke Zero game | The Barr Code.

The CIA-backed technology that searches your face for signs of “bad intents” already exists, of course.

Poppa Baard. Photo: Chris Taggart

This bit reminds me, by the way, of my own observation last October that Bob Barr looks like a Baard.

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>