When your God-given parts aren’t enough: Philips promises better sex with batteries.

It’s a “me too” market grab for the Dutch electronics maker.

But Gizmag greets the announcement with this  ludicrous, blanket, windbag statement:

Remarkably, for all the knowledge we have accumulated as a species, one of humanity’s primary aspects, our sexuality, remains shrouded in veil of political correctness, awkwardness and misunderstanding.

via Philips leads the marital aid industry out of the Dark Ages.

The post celebrates Philips for making sex less shameful–as if our culture could get any more debased around the issue. In fairness, the author of this particular post (excerpted, above), might himself have a dating life plagued by miscues. It happens.