Adweek's excited by augmented reality

Photo: nowhere Zen New Jersey. Flickr/CC

Photo: nowhere Zen New Jersey. Flickr/CC

Once we’re all wearing geo-located, camera-view eyeglasses from LG and Sony Ericsson, advertisers will be popping-in on everything we look at in the “real world.”

NEW YORK Until recently, augmented reality existed mainly in movies like The Minority Report and computer science labs at universities, where technologists grappled with comically clunky headgear.

Now, however, several new Web and mobile applications are changing minds and helping to bring AR into the mainstream.

via Is AR the Next Big Thing?.

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