Taking aim: AIM Global, the RFID technology industry group, is hoping to create a counter-spin against the groundswell of RFID resistance from Christians, the ACLU and the Electronic Frontier Foundation.

Alan Watt is discussing this announcement tonight…

by Mark Baard

A new outreach initiative to counter the work of anti-RFID advocates has been announced by AIM Global, to counter so-called mis-perceptions about the technology.

The initiative, “RFID: Making the World a Better Place,” will promote consumer-oriented applications to sweeten the public on their plans to replace barcode labels with radio transponders.

Those transponders will allow corporations and the government to track individuals at a distance.

clipped from www.aimglobal.org The outreach initiative, already underway carries the overarching theme of “RFID: Making the World a Better Place,” and focuses on the convenience, safety, and security that RFID brings to consumers’ daily lives. AIM Global executives are overseeing the orchestration of the campaign, with execution handled by Abelson Group, Inc., a New York, N.Y.-based marketing and communications firm specializing in the technology and telecommunications sectors. The RFID outreach initiative includes the involvement of members of the organization’s education and public policy committee, including Alien Technology, Impinj, Motorola, Savi, Sirit, and UPM Raflatac.